As a 17 year veteran of Amazon, Steve understands seasonality. Q4, the holiday season, is crunch time. There’s a huge pressure on Amazon employees to keep up with demand, and engineers will routinely spend long hours to ensure stability and quality.
The key to doing sustained creative work is to lean in and lean out of periods of intense work, at the right times. Amazon employees know that Q4 will end, and therefore, the crunchtime will end within a few months.
Similarly, for content creation or writing code, it’s important to segment your schedule into chunks where you can create a deadline or “crunch time”.
Another perspective is to think about quantity vs quality. For your side projects or content creation endeavors, it’s worth being rigid for a bit (“a commit everyday” or “a video every week”), but it’s also worth changing the routine after some time.
Burnout happens when people don’t see an end in sight from a stressful period.
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