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What should I do to increase more users for the company's Android app?

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Android Engineer at Seed Stage Startup2 months ago

It's come to my attention that my company has about 10 percent android users. We hover around 98-99 crash free sessions according to Crashlytics. There are some features missing from the android app that our iOS counterpart does have so it could be that.

I was wondering if anyone has experienced this or had any tips to share.

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    Tech Lead/Manager at Meta, Pinterest, Kosei
    2 months ago

    This depends entirely on the app and the "job to be done." Without knowing the problem being solved, it's hard to suggest priorities 😉

    Two meta-comments:

    • Why is it a problem that the company has 10% Android users? iOS users are generally richer and more willing to spend money, so maybe the right move is to double down there? Can you start contributing on iOS?
    • Having a good crash-free rate is nice, but it doesn't reveal if users are getting value from the app. I'd recommend identifying better metrics. Usually this is in the form of engagement like "number of comments", "time spent" or "messages sent".

    See also the side project masterclass: [Masterclass] How To Build And Grow Tech Products To 500k+ Users For Free

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    Tech Lead @ Robinhood, Meta, Course Hero
    2 months ago

    I have organically grown several apps to 100k+ users without spending a cent on advertising, and the biggest ROI by far is SEO (search engine optimization). For mobile apps, it's often referred to as ASO (App Store Optimization). In a nutshell, you want your app to rank as highly as possible for whatever core search terms users try when looking for a product like yours.

    There are a lot of ASO tools out there, but these are the ones I'm the most familiar with:

    If your company has some budget ($10k should do it), you can pay for these tools and maybe hire an ASO consultant. The learnings for Android should apply to iOS (this will be higher ROI since iOS users have more money like Rahul mentioned).

    Everything else pales in comparison to ASO when it comes to $$ spent per result (i.e. a new install). But you can still investigate them:

    • Large-scale digital ads (mainly Google and Meta)
    • Dig into non-5 star reviews and look for patterns to improve the app and get more 5-star ratings (this will help with ASO rankings)
    • Social media ads (YouTube sponsorships are super powerful if you can find the best, most fitting influencers to share your app)
    • Referral program (encourage word of mouth, this was huge for Uber/DoorDash/Robinhood)
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